What kind of framing message Is more appropriate with Nine-ending pric…
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What kind of framing message Is more appropriate with Nine-ending price
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_SLIDE_1_
What kind of framing message
Is more appropriate with
Nine-ending price
_SLIDE_2_
INDEX
Introduction
01
Regulatory fit & gain(vs loss) framed massage
02
Q & A
03
04
05
06
07
Study1
Study2
Result
Summary & Conclusion
_SLIDE_3_
Purpose of Journal
Joint effect
1.Introduction
Nine-ending
price
Message frames on
the adv. efficacy
_SLIDE_4_
1.Introduction
Nine-ending price
Reduction reflected in a nine-ending lowers the perception of price, often leading to a substantial increase in sales
_SLIDE_5_
Nine-ending price
Left-digit effect
This effect is
Not result from
A quantitative factor.
It stems from perception
distortion
Perceived gain effect
The gain perception
Emanating from
a nine-ending price
Price image effect
With a nine-ending,
Customer think
The price is
A discount or
Sales price
1.Introduction
_SLIDE_6_
Three effect
Left-digit effect
Perceived gain effect
Price image effect
1.Introduction…(To be continued )
순서
레포트/기타
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What kind of framing message Is more appropriate with Nine-ending price
What,kind,of,framing,message,Is,more,appropriate,with,Nine,ending,price,기타,레포트
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